Criteria

The first criterion that my audience will need is the atmosphere. My audience wants to go to a place where they are comfortable. The atmosphere also needs to be in line with the type of food being served. My audience won’t like an upper class Italian restaurant with a sports memorabilia theme.

The second criterion that my audience will need is the price of food. My audience wants bang for their buck. If they are going to spend money they want something out of it. They will not expect to pay twenty dollars for a cheeseburger.

The third criterion that my audience will need is service. My audience wants to be waited on without waiting a long time. This is why they went out to eat in the first place. They want service that is relative to the restaurant. If they go out for fast food they will want really fast service. If they go to a sit down meal they will want fast service but enough time to enjoy their food.

The fourth and final criterion that my audience will be looking for is the food itself. The food needs to be full of flavor. It needs to not be the norm. It needs to stand out. Freshness is key and above all the food needs to be cooked properly. No one in my audience wants a raw piece of chicken on their plate.